Walter VanRooyen | Retlaw Marketing | Southern Oregon

More revenue. Less guesswork.

I’ve been running digital marketing for businesses since 2010. Google Ads, Meta, email, web: I handle the work so you don’t have to figure it out yourself. Most of my clients have been with me for years. That’s not an accident.

15+ years in digital marketing Independent since 2016 Based in Southern Oregon Clients nationwide
Walter VanRooyen of Retlaw Marketing in Southern Oregon

You talk to me. I do the work.

No account managers, no handoffs, no wondering who’s actually running your campaigns. Strategy, execution, and reporting all stay with me.

Sound familiar?

Good marketing isn’t just running ads.

Ads can be dialed in and still underperform if the landing page is weak, the offer isn’t clear, the follow-up is missing, or no one knows what the numbers actually mean.

01

Clicks are coming in, but the phone isn’t ringing.

Traffic without a clear next step is just expensive noise. The page has to do its job too.

02

The website looks fine but doesn’t convert.

Design isn’t the problem. Most of the time, it’s the message, the offer, or a buried call to action.

03

You have a list and you’re not using it.

Past customers and warm leads are your lowest-cost audience. Email and SMS can bring them back.

04

You can’t tell what’s actually working.

If the tracking is off, every budget decision is a guess. Clean data changes how you spend money.

Services

Everything under one roof.

Most businesses need a few things working together. I handle the ads, the pages, the emails, and the creative, and I make sure they’re all pointed at the same goal.

Google Ads

Search, Shopping, Performance Max, and local lead campaigns built around the keywords and products that actually drive revenue.

Keyword intent Budget control Tracking Account cleanup

Facebook and Instagram Ads

Retargeting, local awareness, lead gen, catalog ads, and creative testing for businesses that need Meta working harder for them.

Retargeting Lead ads Catalog ads Creative tests

Web Design

WordPress, Shopify, landing pages, and small business sites built to turn visitors into customers. Looking good is part of it. Converting is the whole point.

WordPress Shopify Landing pages Mobile layouts

Email and SMS

Campaigns, promos, automations, and follow-up sequences that stay in front of customers who already said yes once.

Mailchimp Promos Automations Follow-up

Graphic Design

Ad creative, email graphics, banners, flyers, and print pieces that support the campaign and look like they belong together.

Ad graphics Email graphics Flyers Promos
Why Retlaw Marketing

You don’t need a big agency. You need someone who actually gives a damn.

I work with a small group of clients, I know their businesses well, and I treat their ad spend like it’s my own money. No posturing about it.

01

You work with me directly

No middlemen. When you have a question or something needs to change, you reach me directly.

02

I know what to prioritize

Offer, message, landing page, tracking, follow-up. That’s where most of the leverage is, and that’s where we start.

03

I’ll tell you the truth

If something isn’t worth spending money on, I’ll say so. I’d rather lose a line item than watch a budget go to waste.

04

I understand the full picture

The same person thinking through your strategy is also building the ads, writing the copy, setting up tracking, and watching the numbers.

Process

No long onboarding decks. Here’s how it actually works.

I learn your business

What you sell, who buys it, what a good lead is worth, and what’s already been tried. No assumptions.

I find what’s costing you

Ads, pages, tracking, email, creative. I go through it and find the spots where money or momentum is leaking out.

We agree on the plan

I prioritize by impact, budget, and urgency. You know what’s happening, why, and what to expect.

I run it and keep improving it

The work goes live, I watch the data, and I keep making adjustments based on what customers actually do.

Proof

Don’t take my word for it.

A few things clients have said. Their words, not mine.

Rogue Valley Growers Market Faster Minis Ministry Brands JVille Market The Arc Jackson County Butte Creek Baptist Church Medical Eye Center Renew Med Spa SP Concepts RWD V-twin CBARC Trailers SignApply Meier Skis Ekklesia 360 Build With Pride Construction Sharefaith My College Crate Clover Sites Driftwood Boats Elexio Dave’s Home Supply MAG Auctions Integrity Ink Notary Devil Dog Depot MustHaveMenus

Rogue Valley Growers Market

“Receptive, responsive and a pleasure.”

Website rebuild and cleanup for a local market.

Stacy V. Marketing Manager, Rogue Valley Growers Market

Faster Minis

“Sales have skyrocketed.”

Google Ads work for an online store.

Jake O. Faster Minis

Ministry Brands

“Little to no follow up needed.”

Ongoing project and marketing support.

Marc M. Senior Marketing Strategist, Ministry Brands

JVille Market

“High quality work, on-time or early.”

Website, IT, and design help for a small business.

Martha H. Market Manager, JVille Market

The Arc Jackson County

“Clean and professional.”

Rack card design for a nonprofit organization.

Riley R. The Arc Jackson County

Butte Creek Baptist Church

“True professional.”

Website design for a local church.

Kathleen M. Butte Creek Baptist Church
Good Fit

This works well for some businesses. Not all of them.

We’re probably a good fit if you:

Want more leads, sales, or bookings

Local service businesses, e-commerce stores, and small teams that need the right people to call, buy, or show up.

Want everything pulling in the same direction

When your ads, website, offer, and follow-up are connected, results compound. Patched-together marketing doesn’t.

Already have something running but it’s underperforming

Existing campaigns, a live website, emails going out. Sometimes it just needs someone to go through it with fresh eyes.

Probably not the right fit if you want:

Results by Friday

Things can move fast, but the offer still has to be real, the page has to work, and the tracking has to be set up right.

Vanity metrics

Clicks and impressions are easy to come by. Revenue isn’t. I care about the number that actually matters to your business.

A big agency experience

No weekly calls or slide decks, no bloated team, no account manager layer. Just direct communication and work that moves.

Contact

Tell me what’s going on.

What you’re trying to grow, what’s already running, and where things feel stuck. I’ll take a look and give you a straight answer.

Phone 541-621-7769
Serving Southern Oregon businesses and clients nationwide
Approach Direct, honest, no runaround
Got it. I’ll be in touch soon.
Services needed

No sales pitch. Just a straight conversation about whether I can help.