Walter VanRooyen | Retlaw Marketing | Southern Oregon

Marketing that fixes the path from click to customer.

Google Ads, Meta ads, websites, and email all depend on each other. Retlaw Marketing helps small businesses clean up the weak spots so more traffic turns into calls, bookings, sales, and repeat customers.

Online marketing since 2010 Independent consultant since 2016 Based in Southern Oregon Clients nationwide
Walter VanRooyen of Retlaw Marketing in Southern Oregon

Work with the person responsible for the work.

Strategy, ads, websites, creative, tracking, cleanup, and reporting stay close to Walter. You are not getting passed from person to person.

Where marketing usually breaks

Most marketing problems are not just ad problems.

An ad can be well built and still lose people if the page is unclear, the offer is weak, the follow-up is missing, or the tracking is a mess.

01

The ad gets clicks, but the page does not help.

People land on the site, but the offer is buried or the next step is not obvious.

02

The website looks fine, but it is hard to use.

It may look polished, but customers still have to work too hard to ask, book, buy, or call.

03

The email list is sitting there.

Customers already showed interest, but there is no useful follow-up bringing them back.

04

The numbers do not tell a clear story.

If calls, forms, purchases, and ad clicks are not tracked cleanly, budget decisions turn into guesses.

Services

The pieces that usually need attention.

Some businesses need ads cleaned up. Some need a better landing page. Some need email, design, or tracking fixed. Most need a few pieces working together.

Google Ads

Search, Shopping, Performance Max, and local lead campaigns built around the searches and products that matter.

Keyword intent Budget control Tracking Account cleanup

Facebook and Instagram Ads

Campaigns for retargeting, local awareness, leads, catalogs, product ads, and creative testing.

Retargeting Lead ads Catalog ads Creative tests

Web Design

WordPress, Shopify, landing pages, and small business websites that make the next step easier.

WordPress Shopify Landing pages Mobile layouts

Email Marketing

Mailchimp campaigns, sale emails, product emails, restock messages, and follow-up customers can actually use.

Mailchimp Promos Automations Follow-up

Graphic Design

Ad graphics, email graphics, banners, flyers, print pieces, and promotional layouts that support the campaign.

Ad graphics Email graphics Flyers Promos
Why Retlaw Marketing

You do not need a giant agency to get the important things fixed.

Retlaw Marketing is a better fit for business owners who want direct help, clear priorities, and honest calls about where the money and time should go.

01

Direct access

You work with Walter. Questions, decisions, and next steps stay close to the actual work.

02

Clear priorities

The work starts with the basics: offer, message, landing page, tracking, budget, and follow-up.

03

Honest feedback

If something is likely to waste money, you will hear that early. That saves everyone time.

04

Execution stays grounded

The person thinking through the plan is also close to the ads, pages, emails, design, GTM, and tracking setup.

Process

A simple way to figure out what needs to happen next.

Learn the business

What you sell, who buys it, what a good lead or sale is worth, and what has already been tried.

Find the leaks

Ads, pages, tracking, email, creative, and site structure get checked for the spots that are slowing things down.

Build the plan

The next moves are sorted by budget, urgency, effort, and what is most likely to help.

Launch, measure, improve

The work goes live, the numbers are watched, and changes are made based on what customers actually do.

Proof

A few words from clients.

Real client notes, shortened so they are easy to scan.

Rogue Valley Growers Market Faster Minis Ministry Brands JVille Market The Arc Jackson County Butte Creek Baptist Church Medical Eye Center Renew Med Spa SP Concepts RWD V-twin CBARC Trailers Sign Apply Myers Skis MAG Auctions Integrity Ink Notary DevilDog Depot MustHaveMenus

Rogue Valley Growers Market

“Receptive, responsive and a pleasure.”

Website rebuild and cleanup for a local market.

Stacy V. Marketing Manager, Rogue Valley Growers Market

Faster Minis

“Sales have skyrocketed.”

Google Ads work for an online store.

Jake O. Faster Minis

Ministry Brands

“Little to no follow up needed.”

Ongoing project and marketing support.

Marc M. Senior Marketing Strategist, Ministry Brands

JVille Market

“High quality work, on-time or early.”

Website, IT, and design help for a small business.

Martha H. Market Manager, JVille Market

The Arc Jackson County

“Clean and professional.”

Rack card design for a nonprofit organization.

Riley R. The Arc Jackson County

Butte Creek Baptist Church

“True professional.”

Website design for a local church.

Kathleen M. Butte Creek Baptist Church
Good Fit

A good fit for businesses that want practical help.

This is a good fit if you need:

Better leads or sales

Local businesses, e-commerce stores, and small teams that need more of the right people to call, book, or buy.

Ads, website, email, and design pulling the same direction

The message, page, offer, tracking, and follow-up should feel connected, not patched together.

Existing marketing that could be better

If the site is live, ads are running, or emails are going out but something feels off, that is a useful place to start.

Probably not the right fit if you want:

Magic overnight

Things can move quickly, but the offer, page, tracking, and follow-up still have to be real.

Vanity metrics

Clicks, likes, and impressions only matter if they connect to something useful for the business.

A huge agency presentation every week

The focus here is practical work, clear updates, and decisions that help the marketing improve.

Contact

Tell Walter what is going on.

Share what you are trying to fix, what is already running, and what you want help with.

Phone 541-621-7769
Serving Southern Oregon businesses and clients nationwide
Approach Direct, practical, responsive
Thanks. Your message has been sent.
Services needed

We’ll get back to you as soon as possible.